It was a gorgeous spring evening at Oak Mountain Winery as members poured into their cave to join fellow colleagues. Upon entering the facility, each guest was greeted with complimentary champagne including a choice of mango, brut, raspberry or strawberry flavors. After receiving a glass of bubbly you then had a few options…you could mix and mingle, enjoy live music by Harpist from the Heart or indulge in the various food stations. The food assortment for the evening was prepared by Vineyard Gourmet Catering and included: bowtie pasta, a cheese and meat display, smoked brisket or pulled pork tacos, and a variety of personal salads. Dessert was provided by Nothing Bundt Cakes and had a selection of bundtinis to choose from. Both the salad and dessert sections were displayed on a one-of-a-kind metal wall that was designed by Enticing Tables.
The décor for the evening was very chic and included scattered tables, bar tops, and lounge seating all of which were provided by Signature Party Rentals. The lighting really set the tone in the cave with a mix of hot pink and purple up-lights, which were provided by DJ Pros.
After enjoying an extended evening of grazing and networking with fellow colleagues, members were then invited to a presentation by Bethel of Elevate by Bethel. The topic of her presentation was “Customer Journey: Their Path to Your Success.” It was a must-attend presentation with a lot of key takeaways. Some of the most important comments she made were:
- Your business is more than your end product. Take time to review each of your business processes to ensure that your clients have a positive experience from start to finish.
- Improved vendor relations = more referrals
- “Follow on” business is important. As a wedding vendor, most of your clients aren’t going to be booking you again next year to capture their wedding (at least we hope not!). So, how can you continue on with them in the future? As a photographer, it is always my goal to stay with them thru all of the key moments of their lives (i.e. first anniversary, maternity, newborn, first family portraits, etc.)
- Know who your ideal client is. You cannot maintain something that doesn’t fit you, so make sure your business is an accurate representation of what you offer. You want your clients to have a clear picture of what they can expect to receive from you.
- Talk to other vendors you have worked with and ask for feedback. Learning from your peers is a good way to improve your business practices.
These 5 follow up tips just scratch the surface into what Bethel was communicating.
If you want to learn more she will be speaking again at the Wedding MBA in October. Planning to attend? Don’t forget TVWP members get a discount. Use code: TEM24
Please keep in mind our support for the efforts of the folks at Sale Ranch Sanctuary is stronger than ever and we will be joining them on April 17th for TVWP’s Volunteer Day. More information and links are on a sister post here.
Last but not least, May, yes it’s almost May, we move a little south as we look forward to experiencing the picturesque Los Willows Wedding Estate venue for the May Networking Meeting. More on this in the coming weeks.
But before we leave, a huge Thank You to all the exceptional member professionals who this meeting possible with their talents and services:
Venue: The Cave at Oak Mountain Winery
Catering: Vineyard Gourmet Catering
Desserts: Nothing Bundt Cakes
Dessert Wall Display: Enticing Tables
Event Design: Events by Annette
Rentals/Linens: Signature Party Rentals
Lighting: Sterling Productions / DJ Pros
DJ: Austin Murray Entertainment
Entertainment: Harpist From The Heart
Hair & Makeup: TG Hair & Makeup
Guest Speaker: Bethel Nathan
Photography: Courtney McManaway Photography